Think Unlimited created two series of personalized, content-rich email drip campaigns and a high-converting landing page to deliver to unbranded leads in an automated sequence. The first email sequence focused on interior services, and the other on exterior services. After implementing some testing within their campaigns, conversion rates lifted drastically.

After implementing the Think Drip Campaigns, open rates schedule rates from their lead aggregators, including HomeAdvisor and Quinstreet began to vastly improve. This past December, their major lead aggregator schedule rates increased by 20% compared to December of the previous year. Dial per leads for the same time frame were reduced by 18% for one source, and 8% for a second for a combined 26% reduction. In the month of February alone, set rates rose week-over-week, starting the month around 20% and ending the month at 31.22%, during a season where home renovation projects typically fall. Email open rates and click through rates were showing up to 27.8% and 8.2% respectively.