
How it works
Upload
Upload a CSV file of historical CRM data.
Enrich
We enrich and append your data.
Analyze
Get deep insights to help you grow.
Upload
Upload a CSV file of historical CRM data.
Enrich
We enrich and append your data.
Analyze
Get deep insights to help you grow.
What data do I get back?
Customer
Understand the attributes of your top and lowest-performing customers.
Prospect
We bucket your prospects by their likelihood to convert ranked in order of high, medium and low.
Revenue
Pinpoint revenue-generating opportunities by persona, demographic, and more.
Persona
See how you’ve historically performed against different persona groups.
Economic
Prospects are ranked by an economic score indicator to re-market only your best leads.
Demographic
Understand how you’ve performed against various demographic sets.
Geographic
Identify your top-performing zip codes and market areas of opportunity.
Lead source
Narrow top and low-performing lead sources and reallocate marketing dollars accordingly.
Messaging
Get creative and messaging insights based on your top-performing persona groups.
Powerful insights, housed in your own BI dashboard
See all of your InsightsIQ data in an easy-to-use dashboard any time and any place.

Use cases
- Refine interest-based targeting
- Re-market prospects most likely to buy
- Generate better lookalike audiences
- Optimize your rehash strategy
- Lower your cost of marketing
- Enhance marketing messaging