
Persona
Every person is different, with a unique lifestyle and motivation to purchase. With our dynamic content capabilities, you can ensure that the message you send resonates with your individual prospects’ core values.
Product
If you operate like most home service providers, then it is likely that you offer multiple products. Ensure imagery and content matches your prospects’ request for a specific service.
Location
Use dynamic content to ensure the imagery and copy in your outbound marketing aligns with your prospects’ location.