Case Study
AI Lead Scoring & Allocation
The Challenge
Think Unlimited’s client, a large home improvement company headquartered in the Chicagoland area, was looking for a way to more easily and accurately assign leads.
They sought a lead assignment method that steered away from relying too much on guesswork and not enough on data.
Their goals were to increase revenue per lead and gross revenue overall.
The Solution
Think Unlimited proposed implementing our AI Lead Scoring & Allocation technology, TLO.
We enriched their historical lead data which provided key insights into how well each sales representative performed against specific customer segments.
Think Unlimited then mapped their data to our lead optimizer platform and began predicting lead assignment outcome with 97% accuracy.
Our clients’ lead assignment team reported back with enthusiasm regarding how intuitive the technology was to use and were thrilled with the near-immediate results.
The Results
Post-launch, the Think Lead Optimizer platform was predicting at 97% accuracy thanks to our self-learning model. Our client saw an 18% lift in RPL which amounts to an additional $487 per lead.
They also realized a $405,155 increase in overall gross revenue. On average, our client receives $121 in incremental revenue for every dollar spent on the TLO platform.
Due to the success of the Think Lead Optimizer, our client has requested to add on Think Unlimited’s drip campaign services as a means to support additional revenue growth
SCHEDULE YOUR FREE DEMO TODAY
Our Clients
Want to grow your business?
Let’s Partner. You’ll Love The Think Unlimited Experience.
Want to grow your business?
Let’s Partner. You’ll Love The Think Unlimited Experience.
SIGN UP FOR OUR NEWSLETTER