Drip Campaign: A Case Study
The Challenge
Think Unlimited’s client, a large home improvement company headquartered in the Baltimore-DC area, was looking for a way to automate and optimize their inbound lead setting process.
With significant marketing dollars allocated toward lead aggregation platforms, our client sought a better way to convert unbranded leads. Their goal was to increase hard-scheduled appointments and gross revenue overall.
The Solution
Think Unlimited proposed implementing a highly sophisticated drip campaign program. Our team developed five persona-based emails, text campaigns and landing pages—assigning each inbound lead to the campaign that best matched their buying behavior.
The first campaign began delivering immediately after our system was notified of a soft lead inquiry. A drip sequence of personalized content campaigns continued to deliver for fifteen days or until the conversion goal was met.
8% increase in demo rate
Month over Month
$103,000 in incremental revenue
Month over Month
10% Decrease in Dials per lead
Month over Month
$2000 in operational savings
Month over Month
Drip Campaign Case Study
The Results
By automating our client’s lead scheduling process through highly-targeted and personalized drip campaigns, not only did operational costs to run the program drop by $2,000 per month, it provided a better customer experience overall.
Our client realized an 8% increase in lead scheduling rate, resulting in an additional $103,000 of monthly revenue.
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